Morgan Stanley Eyes Launching Crypto Trading Through E*Trade: Bloomberg | Breaking Crypto News & Blockchain Updates

Morgan Stanley Eyes Launching Crypto Trading Through E*Trade: Bloomberg — Morgan Stanley (MS) is planning to bring cryptocurrency trading to its E*Trade platform, marking the most serious move yet by a major U.S. bank to off...

Morgan Stanley (MS) is planning to bring cryptocurrency trading to its E*Trade platform, marking the most serious move yet by a major U.S. bank to offer retail users direct access to cryptocurrencies.

The initiative, still in early stages, could debut next year. The bank, Bloombergreports, is weighing partnerships with crypto-native firms to help build out the infrastructure for spot trading.

The effort would mark a notable expansion of the firm’s crypto offerings, which currently include exchange-traded funds (ETFs), options, and futures contracts tailored to its wealthier clients. Internal discussions reportedly picked up after Donald Trump’s return to the White House last year sparked regulatory rollbacks across the crypto space.

Depending on how Morgan Stanley brings crypto trading to E*Trade, the move could heighten competition for crypto-native exchanges like Coinbase and Kraken.

Other institutions are following suit. Charles Schwab hassignaled its own interestin adding spot trading, whileSoFi is weighing a major pushinto the cryptocurrency space after seeing a “fundamental shift” in its landscape in the U.S.

Francisco is a reporter for CoinDesk with a passion for cryptocurrencies and personal finance. Before joining CoinDesk he worked at major financial and crypto publications. He owns bitcoin, ether, solana, and PAXG above CoinDesk's $1,000 disclosure threshold.

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